Matomo - News

Aktuelles rund um Matomo, ehem. Piwik.
Matomo ist im Bereich Web-Analyse eine der Alternativen zu Google Analytics, die wir inzwischen vermehrt für uns und unsere Kunden nutzen.
Die einzelnen Beiträge verweisen auf den jeweiligen Original-Beittrag auf matomo.org.

Official Matomo Blog - Analytics Platform - Matomo

Official Matomo Blog - Analytics Platform - Matomo
4 Ways to Embed User Privacy & Data Security in Your Business
Freitag, 15. Juli 2022Privacy
Customer analytics undeniably plays a vital role for businesses. Product improvements, interface personalisation, content improvements, and creative advertising thrive on data.  Yet, there’s a fine line between being a customer-centred company and a privacy-violating one.  Due to ubiquitous online tracking, ... Read More
Privacy in Business: What Is It and Why Is It Important?
Mittwoch, 13. Juli 2022Privacy
Privacy concerns loom large among consumers. Yet, businesses remain reluctant to change the old ways of doing things until they become an operational nuisance.  More and more businesses are slowly starting to feel the pressure to incorporate privacy best practices. ... Read More
Matomo Celebrates 15 Years of Building an Open-Source & Transparent Web...
Donnerstag, 30. Juni 2022About
Fifteen years ago, I realised that people (myself included) were increasingly integrating the internet into their everyday lives, and it was clear that it would only expand in the future. It was an exciting new world, but the amount of ... Read More
Google Analytics Privacy Issues: Is It Really That Bad?
Donnerstag, 02. Juni 2022Privacy
If you find yourself asking: “What’s the deal with Google Analytics privacy?”, you probably have some second thoughts.  Your hunch is right. Google Analytics (GA) is a popular web analytics tool, but it’s far from being perfect when it comes ... Read More
Google Analytics 4 and GDPR: Everything You Need to Know
Dienstag, 17. Mai 2022GDPR
Four years have passed since the European General Data Protection Regulation (GDPR, also known as DSGVO in German, and RGPD in French) took effect. That’s ample time to get compliant, especially for an organisation as big and innovative as Google. ... Read More
7 Reasons to Migrate from Google Analytics to Matomo Now
Montag, 16. Mai 2022Analytics Tips
The release of Google Analytics 4 (GA4), and the subsequent depreciation of Universal Analytics, has caused a stir amongst webmasters, SEO experts, marketers and the likes. Google’s Universal Analytics is the most widely used web analytics platform in the world, ... Read More
10 Key Google Analytics Limitations You Should Be Aware Of
Montag, 09. Mai 2022Analytics Tips
Google Analytics (GA) is the biggest player in the web analytics space. But is it as “universal” as its brand name suggests? Over the years users have pointed out a number of major Google Analytics limitations. Many of these are ... Read More
Google Analytics 4 (GA4) vs Matomo
Donnerstag, 07. April 2022Analytics Tips
Google announced that Universal Analytics’ days are numbered. Universal Analytics will be replaced by Google Analytics 4 (or GA4) on the 1st of July 2023.  If Google Analytics users want to compare year-on-year data, they have until July 2022 to ... Read More
Our release signature has changed
Security
We have been cryptographically signing Matomo releases since 2014, so you can verify the signature of the release you downloaded. Up until Matomo 4.8.0 releases were signed with Matthieu Aubry’s personal signature. In Matomo 4.8.0 we made some improvements to ... Read More
How to Choose a GDPR Compliant Web Analytics Solution
Privacy
Since the launch of GDPR, one big question has lingered around with uncertainty – is Google Analytics GDPR compliant? The current GDPR enforcement trend happening across the EU is certainly shedding some light on this question. Starting with the Austrian ... Read More