Matomo - News

Aktuelles rund um Matomo, ehem. Piwik.
Matomo ist im Bereich Web-Analyse eine der Alternativen zu Google Analytics, die wir inzwischen vermehrt für uns und unsere Kunden nutzen.
Die einzelnen Beiträge verweisen auf den jeweiligen Original-Beittrag auf matomo.org.

Official Matomo Blog - Analytics Platform - Matomo

Official Matomo Blog - Analytics Platform - Matomo
Is Google Analytics Accurate? 6 Important Caveats 
Dienstag, 08. November 2022 Analytics Tips
It’s no secret that accurate website analytics is crucial for growing your online business — and Google Analytics is often the go-to source for insights.  But is Google Analytics data accurate? Can you fully trust the provided numbers? Here’s a ... Read More
10 Matomo Features You Possibly Didn’t Know About
Freitag, 28. Oktober 2022 Uncategorized
Most users know Matomo as the privacy-focussed web analytics tool with data accuracy, superior to Google Analytics.   And we’re thrilled to be that — and more!  At Matomo, our underlying product vision is to provide a full stack of accurate, ... Read More
Homepage Design: Best Practices & Examples
Mittwoch, 05. Oktober 2022 Uncategorized
Did you know users spend about 50 milliseconds deciding if they like your website’s homepage design or not? With billions of websites and scrolling often done on the go, you have to make a strong first impression because the chances ... Read More
9 Ways to Customise Your Matomo Like a Pro
Mittwoch, 05. Oktober 2022 Uncategorized
Matomo is a feature-rich web analytics platform. As such, it has many layers of depth — core features, extra plug-ins, custom dimensions, reports, extensions and integrations.  Most of the product elements you see can be personalised and customised to your ... Read More
Introducing Improvements to the Opt-Out Form Feature
Sonntag, 18. September 2022 About
Matomo includes a built-in opt-out form that you can add to your website so you can provide your visitors with the choice to opt-out of Matomo tracking. Up until Matomo 4.12.0 the built-in opt-out form relied on iFrame technology which ... Read More
Data Privacy in Business: A Risk Leading to Major Opportunities 
Dienstag, 09. August 2022 Privacy
Data privacy in business is a contentious issue.  Claims that “big data is the new oil of the digital economy” and strong links between “data-driven personalisation and customer experience” encourage leaders to set up massive data collection programmes. However, many ... Read More
The Ultimate List of Alternatives to Google Products
Dienstag, 02. August 2022 Privacy
For many businesses, Google products can play an integral part in the productivity, function and even success of the company. This is because Google has designed their digital ecosystem to infiltrate every aspect of your work and personal life at ... Read More
4 Ways to Embed User Privacy & Data Security in Your Business
Freitag, 15. Juli 2022 Privacy
Customer analytics undeniably plays a vital role for businesses. Product improvements, interface personalisation, content improvements, and creative advertising thrive on data.  Yet, there’s a fine line between being a customer-centred company and a privacy-violating one.  Due to ubiquitous online tracking, ... Read More
Privacy in Business: What Is It and Why Is It Important?
Mittwoch, 13. Juli 2022 Privacy
Privacy concerns loom large among consumers. Yet, businesses remain reluctant to change the old ways of doing things until they become an operational nuisance.  More and more businesses are slowly starting to feel the pressure to incorporate privacy best practices. ... Read More
Matomo Celebrates 15 Years of Building an Open-Source & Transparent Web...
Donnerstag, 30. Juni 2022 About
Fifteen years ago, I realised that people (myself included) were increasingly integrating the internet into their everyday lives, and it was clear that it would only expand in the future. It was an exciting new world, but the amount of ... Read More